The University of Texas Rio Grande Valley’s institutional image and strong brand identity continue to serve as important tools to further the university’s and the Department of Intercollegiate Athletics strategic goals. The consistency of the university’s and athletic department’s brand and unified graphic identity through its logos and word marks play a key role in the success of this effort.
The UTRGV Athletics Branding Guide was developed to provide consistency among materials produced for UTRGV Athletics. As matters of style and usage evolve, we will continue to review and update the guide.
Standards have been outlined on the following page with instructions on the proper use of UTRGV Athletics logos, thus eliminating confusion and helping to create a stronger image. We encourage you to become familiar with the following trademark and licensing protocols and procedures, and to apply its rules to any communication vehicles you develop on behalf of the university and the Department of Intercollegiate Athletics.
The Branding Guide is Important:
- To maintain a consistent image because each communication reflects on the Department of Intercollegiate Athletics and the university as a whole, and messages from internal entities build upon one another and increase the overall impact.
- To avoid confusing our audiences by presenting a consistent visual identity so we distinguish our institution from our competitors.
- To show unity of purpose. Visual consistency relays that the university is unified, even while it pursues a wide range of interest, which is an attractive image to potential faculty, staff, coaches and students.
UNIVERSITY DEPARTMENTS USAGE OF ATHLETIC MARKS
Departmental Usage
To request information or usage of allowable “institutional” marks, please contact University Marketing and Communications.
Office Contact Information:
Phone: (956) 665-2741
Email:
umc@utrgv.edu
Submitting Request & Materials for Review
Individual departments may request custom materials for specific offerings or events, those requests should be submitted to University Marketing and Communications. All items containing a UTRGV Athletics logo that has been created and/or approved by University Marketing and Communications should be submitted to the Department of Intercollegiate Athletics prior to printing for review. This is done to ensure that athletic and university standards are maintained. Doing so preserves the integrity of the information for the benefit of the university and Department of Intercollegiate Athletics overall image. When submitting a request or project for review, please allow ample turnaround time for the appropriate offices to review. For consultation on a project or to submit a request, please contact University Marketing and Communications.
Office Contact Information:
Phone: (956) 665-2741
Email:
umc@utrgv.edu
Required Information for Documents
All university materials distributed internally and/or externally are required to include the American Disabilities Act (ADA) statement. Any material produced with a UTRGV Athletic logo promoting a university event must contain the following ADA accommodation statement:
“The University of Texas Rio Grande Valley provides reasonable accommodations with adequate notice. To request disability accommodation for this event, please contact disability services at 956-665-7005 or visit Office of Disability Services.”
If you have questions regarding the ADA statement, please contact:
Office of Student Involvement - Accessibility Services
Edinburg University Center 108
Phone: (956) 665-7005
Email:
sas@utrgv.edu
GRAPHIC STANDARDS
Logo and Word Mark Guidelines and Usage
Guidelines for the usage of all UTRGV Department of Intercollegiate Athletics logos have been established to help achieve the consistent visual identity of the athletic department and university. It is only through consistent and correct usage of our logos and word marks that we can strengthen and protect our trademarks. Please note: the current logo usage guidelines supersede any previously approved logos. For questions, please contact University Marketing and Creative Services.
Office Contact Information:
Phone: (956) 665-2741
Email:
umc@utrgv.edu
Guidelines
- If a document featuring an official logo is printed in only one color, that color must be gray, orange, or white depending on the background color. See the UTRGV Athletics Branding Guide for more details.
- UTRGV Athletics logos must not be redrawn, re-proportioned, distorted, modified, or combined in any way.
- No other graphic or text is to cover or block (even partially) any UTRGV Athletics logo from view within a design
- No other logos should be used to represent the University of Texas Rio Grande Valley Department of Intercollegiate Athletics.
Usage
The University of Texas Rio Grande Valley Department of Intercollegiate Athletics uses a combination of primary and secondary logos and word marks in its representation. A particular font is required unless an actual logo is used, in which case the appropriate guidelines must be followed.
- The UTRGV Athletics logos are trademarked and must include the TM mark.
- Logos and word marks cannot be varied.
- Shape and proportions may not be altered including no changes in shape.
- Logos and word marks are to include any add-ons.
LOGO COLORS
The official colors within the logo and wordmarks for the University of Texas Rio Grande Valley Department of Intercollegiate Athletics are as follows:
- Primary Pallete
- UTRGV Orange - Hex Code: #FF5E17
- UTRGV Gray - Hex Code: #646469
- White
- Secondary Pallete
- UTRGV Light Orange - Hex Code: #FFA61A
- UTRGV Green - Hex Code: #00C21D
- UTRGV Navy - Hex Code: #00246B
The logo may be reversed out to white when printed over a dark, solid or complex background. The UTRGV Athletics logos are not to be printed in any other colors and only in permissible combinations. For acceptable color variations, refer to the UTRGV Athletics Branding Guide.
LOGO CLEAR ZONES
In order to maintain the integrity of the university logos, clear zones have been established for each use. The clear zones indicate the area in which no other text or graphic is to appear.
FREQUENTLY ASKED QUESTIONS
Q. What university logos are approved?
A. A comprehensive list of athletic logos that are trademarked, and therefore must be approved for use, may be found here.
Q. Can we use variations of the color schemes contained in the UTRGV Athletics logos?
A. No. The color schemes are an integral part of the logos, themselves, and help define the university’s branding. As such, no variations are allowed.
Q. When purchasing promotional products for the university, why must we use licensed vendors?
A. The use of a licensed vendor when purchasing promotional product ensures that the visual standards of the logos and typefaces the vendor uses will meet the university’s approved standards, and also guarantees the university receives appropriate payment, when applicable, for use of its trademarked images.
Q. Who must be licensed?
A. Any individual or company that wishes to use any or all of the UTRGV Athletics trademarks or logos on products or logos on products or for services sold in the marketplace, whether wholesale, retail or online. Other activities, such as some noncommercial use of trademarks or logos may or may not need to be licensed.
Q. A vendor would like to donate items for distribution to students and supporters; must they use a licensed vendor?
A. Yes, regardless of whether the items utilizing the UTRGV Athletics logos are purchased or donated, if the logo is to be used, the vendor must be licensed.
Q. I am an employee at The University of Texas Rio Grande Valley, and wish to use the logo for our department. Do I need permission?
A. Yes, UTRGV departments may request permission to use athletic logos designated for institutional use. All request need to be submitted to University Marketing and Communications for approval.
Q. Does the logo have to include the “TM”, or Trademark, symbol
A. All UTRGV Athletics logos have the TM. This helps UTRGV and the Department of Intercollegiate Athletics establish and protect our trademarks.
Q. I represent a vendor wishing to become licensed. How do I get started?
A. You can begin by reaching out to Seth Jones, UTRGV Chief of Staff/Associate Athletic Director for Revenue Generation, via email at seth.jones@utrgv.edu or Daniela Leon, UTRGV Development & Corporate Relations Coordinator, at via email at daniela.leon01@utrgv.edu.
