Seth Jones, who spent the previous two years working at Little Rock, most recently as the Director of Sales and Service for current UTRGV Vice President and Director of Athletics Chasse Conque, joined UTRGV as the Assistant Athletic Director for Corporate Sponsorships on Oct. 7. He was promoted to Chief of Staff and Associate Athletic Director for Revenue Generation on Sept. 1, 2022.
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While at Little Rock, Jones was part of a revenue generating team that brought in $7.4 million from 2017-19. Jones led the sales team to $1,553,323 in ticket revenue during that time, including a 400% increase in baseball season ticket sales from 2017-18 to 2018-19. He worked with over 400 basketball season ticket accounts while bringing in about $120,000 in season ticket revenue last year.
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Jones assisted with marketing as well, creating a marketing plan to promote ticket sales and fan attendance through paid advertisements, social media, on-campus marketing, and student engagement. He has experience with game day promotions, working with student sections, and overseeing special events.
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A former Little Rock baseball student-athlete, Jones joined the department as the Marketing and Sales Assistant in 2017, shortly after completing his Bachelor of Business Administration. Jones earned his Master of Science in Sport Management in 2018.
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Originally from Argyle, Jones was a First Team All-Region, First Team All-Area, District Player of the Year and Team MVP honoree as a senior at Argyle High School in 2013. He also played three years of football and was a member of the National Honor Society.
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Jones went on to play collegiately at Cisco College and Little Rock.
