RIO GRANDE VALLEY – The University of Texas Rio Grande Valley (UTRGV) Department of Intercollegiate Athletics announced on Monday a partnership with INFLCR to help student-athletes maximize their opportunities to monetize their Name, Image, and Likeness (NIL).
 
INFLCR Verified gives each UTRGV student-athlete access to content, such as photos, graphics, and video, through a mobile app to build their personal brand on their own social media accounts.
 
UTRGV student-athletes can access customized social media metrics that will help them to determine which types of content maximize engagement. As student-athletes refine their posting tactics using these metrics, they will be able to increase their follower counts and have a better chance of attracting the attention of businesses looking for student-athlete ambassadors.
 
"Partnering with INFLCR is a great opportunity for us to help our student-athletes grow their brands and maximize the value of their NIL," UTRGV Vice President and Director of Athletics Chasse Conque said. "Our number one priority is the student-athlete experience, and we are excited to see how our student-athletes are able to take advantage of all INFLCR Verified has to offer."
 
INFLCR provides UTRGV Athletics with the content delivery and compliance platform to assist student-athletes in the management and monitoring of NIL activities. INFLCR Verified's suite of products ensures student-athletes are provided the tools, content, financial literacy, and more to participate in NIL opportunities.
 
Powered by flagship new features like The Compliance Ledger for administrators to monitor all student-athlete NIL transactional activity and the Storyteller Playbook for in-app NIL educational content, INFLCR Verified enhances the student-athlete experience by offering a compliant solution to report their NIL activity and learn more about how to responsibly build their NIL business, all in the same INFLCR app they're already using to build their brand on social media.
 
Athletic programs across the country are using INFLCR Verified to educate staff and student-athletes for new opportunities and complexities from current NIL legislation, aiming to ultimately provide best-case scenarios for student-athletes who are looking to participate in monetization activities from their NIL. Click here for more information.
 
"Providing every UTRGV student-athlete with first-class NIL resources ensures that they're given the best opportunity to make the most of their NIL," INFLCR President Jim Cavale said. "INFLCR Verified continues to make delivering content, monitoring NIL activity, and preparing for NIL success easier on anyone involved. As Chasse said, INFLCR's goal is also to enhance the student-athlete experience with NIL, and INFLCR Verified will do just that and more."

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